HABTOOR POLO RESORT / DUBAI / UAE

Making B2B and B2C fleets and
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08 June 2023
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CEO | Al Masaood Automobiles

Irfan Tansel


With over 40 years of experience spanning across three continents, Irfan Tansel is recognized as one of the ‘Top 100 CEOs in the Middle East’ by Forbes, ‘100 inspiring leaders in the Middle East’ by Arabian Business magazine and ‘CEO of the Year’ by CEO Magazine, and he is driven to disrupt the automotive industry and to create a legacy.

Irfan’s passion for automobiles began at the age of 15 when he apprenticed as an auto mechanic. Now an entrepreneurial and visionary leader, Irfan is credited for his unique approach to innovation, employee engagement, and more recently, succeeding in a challenging market.

The COVID-19 pandemic in 2020 brought unprecedented challenges across all industries. Despite this, Irfan’s forward thinking vision, innovative strategies, and ability to engage his team, enabled Al Masaood Automobiles to grow their market share by 30%, outselling their direct competitors by number of vehicles sold.

In 2019 and 2020, Al Masaood Automobiles gained global recognition for re-strategizing; creating an omnichannel experience to prepare for Industry 4.0. Al Masaood Automobiles launched the region’s first e-commerce car buying website with Nissan, and a virtual, live & interactive sales platform. 2019 was a record-breaking year with Al Masaood Automobiles selling more cars than ever before.

Under Irfan’s leadership, Al Masaood Automobiles have been awarded numerous accolades. In 2013 and 2019, Al Masaood Automobiles won the coveted Nissan Global Award for their outstanding performance and contribution to Nissan’s business, while INFINITI presented the ‘Outstanding Performance Award’ in 2020 for strengthening the market share in Abu Dhabi.

Renault’s prestigious Global Partners Award (P.A.R.I.S. Challenge), received in 2020, is the highest accolade for car dealerships granted for exceptional performance in customer satisfaction, and in Sales and Aftersales – tapping into new market segments, strengthening the brand, and expanding their portfolio. They reported a staggering 40% sales growth, outperforming other Renault dealers around the globe.

With an unrelenting desire to best serve his customers, Irfan believes that “the road to recognition is built upon a commitment to leave behind the ordinary to achieve the extraordinary”. His competitive nature drives his vision to revolutionise the industry and lead the transition into a future where disruption capitalizes innovation. After achieving his goals and reaching the peak of his career, he is determined to motivate tomorrow’s leaders by sharing his extensive knowledge in leadership.

When Irfan isn’t preparing for a future of disruption, as electric cars, connectivity, autonomous vehicles and ride-sharing come into play, you can find him spending time with his family and playing golf.