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08 June 2023
Chief Executive Officer | Al Masaood Group Industrial

Hani El Tannir

Hani El Tannir is the Chief Executive Officer of Al Masaood Group Industrial which provides services in power and, oil and gas sectors, in addition to trucks, tyres, rental division, and four-wheel drive vehicles. Known for his wealth of leadership experience, Hani brings to the Group a strong business network he has established over the years across the Middle East, and Africa.

His proven track record of closing ‘big ticket’ business deals serves as the key to the tactical rollout of strategic plans that will create new revenue streams for Al Masaood and bolster the business development operations of the units placed under his watch.

He works towards fulfilling the commercial goals of six units of Al Masaood Group Industrial.

Hani was named Head of Commercial after re-joining Al Masaood in 2020. He first became part of the conglomerate in 1994, transforming and taking its business services and logistics solutions to the next level. He was appointed to different managerial and commercial roles in Al Masaood’s commercial vehicle and equipment, specialist bodybuilding, construction, power, and tyre businesses until 2013.

He then moved on to play multiple manufacturing roles in various companies, including start-ups, in Dubai, Qatar and Jordan. He was involved in strategic re-positioning techniques of some firms based in these three important regional markets.

Boasting more than three decades of professional experience, he led the establishment of world-class operations from scratch and developed expansion and cost-optimization strategies, amongst others, for companies whilst identifying immense market growth opportunities.

Hani holds a Post Graduate Diploma in Management Sciences from the University of Manchester Institute of Science and Technology (UMIST), UK. He obtained his BA (Hons) in Economics from Portsmouth Polytechnic, UK.