Arthi Srinivasan

Arthi is a second-generation entrepreneur and solutions-driven leader spearheading Electric Vehicle Charging Infrastructure solutions while promoting sustainability initiatives in the UAE and leading a team of resourceful engineers. With a concerted effort to deliver value to customers, great teamwork, a keen sense of observation and accurate analysis, she is a seasoned executive in all things related to the power distribution and electric mobility sectors.

Taking the reins from her father, Arthi is currently the Chief Executive Officer of the Powertech Group of Companies which includes Powertech Switchgear, Powertech Services & Electrical Trading & Powertech Mobility. She has led the group by diversifying and creating new revenue streams while leveraging its deep-rooted history and experience of 30 years in the UAE’s power distribution sector.

The group has successfully delivered projects for well-known properties including Burj Khalifa, Yas Marina F1 hotel, The Golden Mile Palm Jumeirah, and DIFC Financial District. Having gained unparalleled proficiency in the UAE’s power distribution sector, moving into electric mobility was a natural progression of market evolution in which Arthi has continued to build unprecedented value for her clients.

As the Director of Electric Vehicle (EV) charging solutions for Powertech Mobility for 6 years, Arthi is responsible for strengthening Powertech Mobility’s position as a reliable partner in EV charging infrastructure and reinforcing its values delivered to customers through an amalgamation of internal operations, marketing and supply chain enhancement. She champions the firm’s vision to meticulously manage projects with their skilled professionals, digitize internal procedures and develop strategic alliances and partnerships.

Key projects she has led include the electrification of facilities for leading automobile dealerships and residential communities in Abu Dhabi, Dubai and Ras Al Khaimah for leading developers, and infrastructure for truck and passenger fleet electrification.

Before her current roles, Arthi was heavily involved in Marketing and Market Research roles with prominent regional firms. She led the online and offline brand building of ManSci Research and was instrumental in identifying market trends, recommending market entry strategies and preparing feasibility studies on various FMCG industries with reputable market research organisations such as Euromonitor International and IMES Consulting.

Arthi possesses a wealth of experience and expertise with her qualifications. She holds a bachelor’s degree in Business Administration, Marketing & Management from the American University in Sharjah, a post-graduate diploma in Professional Marketing, Business Management and related services from the Chartered Institute of Marketing, and a Master’s degree in Strategic Marketing from the Cranfield School of Management. She has also passed the Business Growth Program from Cranfield School of Management and bears a certification in Digital Marketing Analytics from the renowned MIT Sloan School of Management.

Aside from revolutionising transport with innovative EV charging infrastructure solutions, Arthi is an avid potter and enjoys working with ceramics, complementing her creative streak. Bred in Dubai, Arthi is also a keen traveller and adventure seeker.

Arthi currently lives in Dubai with her husband.